I believe you can lead your people to be proud of who they are and what they do—and I’d love to help you do it. My passion is helping you communicate your competence, character, confidence and compassion to your employees and customers.

Because I see you–the leader–as the hero in their story.

You be Batman, we’ll be Robin.

The workplace and the marketplace are tribal spaces . What you do doesn’t matter as much to people as who you are. As Simon Sinek says, “People don’t buy what you do, they buy why you do it.” The need to connect with employees and customers on a deeper, more meaningful level has never been greater than it is today.

We believe empathy is the key. You have to know your tribe, align with their culture and participate in it genuinely and effectively. This gives your organization’s tribe a sense of purpose and pride. It leads them to be loyal and engaged. Conversely, if you don’t care to participate in their culture, they won’t care about you.

My partners and I are following in the footsteps of wise branding and marketing innovators who foresaw this shift years ago. Along with them, we are encouraging leaders to join in revolutionizing the modern workplace and, in turn, better serve the marketplace.

It’s a win-win.

We have spent nearly two decades helping artists, corporations and nonprofits discover and communicate their values, beliefs and true purpose so that they can provide a meaningful space for their employees and customers.

We’d love to do the same for you by creating your organization’s Tribal Bible.

We believe you’re meant for more than making a profit. We believe you can help people become who they seek to become. We know your organization can change people’s lives for the better.

But we can’t do it without you, Batman.

Consider this your Bat-Signal.

Will you answer the call?

Robin is standing by…

—Jeremy Caruthers, Founder